Business cycles we’ve been witnessing since 2008 are being transformed on various levels. The role of businesses today is changing. We’re becoming a society of individuals required to master a number of skills and competences, in addition to formal and professional qualifications. This is crucial in overcoming contemporary business and private dilemmas. Budnjani d.o.o. specialises in areas of non-technological innovations, a precondition for technological ones. We specialise in business anthropology which understands the human phenomenon from the perspective of genetics and psychoanalysis. Furthermore, we specialise in the area of personal management of potential, which are developed and enhanced in cooperation through a network of businesses represented by Budnjani d.o.o.